At Zeal we steadfastly adhere to core foundational and philosophical guiding principles that heavily influence and color our market worldview, focus our research, and empower us to follow through on our Mission Statement.

Our Mission Statement  "To zealously provide our valued clients with world-class financial information services.  To research, analyze, and explore financial-market trends in order to uncover stellar investment and speculation opportunities for our clients.  To deliver these services with honor and integrity."

As Zeal principals we are strongly in favor of the following ideas which undergird all of our thinking.  We are...

Pro-Contrarian Investing and Speculating  Fighting the crowd and consensus opinion is the only high-probability way to beat the markets over the long term.  As our Zeal Speculator masthead boldly proclaims, we strive to be brave when others are afraid and afraid when others are brave.  Only contrarians can hope to fight the deadly emotions that strip conventional investors of their wealth.

Pro-Free Markets  History has proven that the only way civilization can allocate scarce capital to the best and most efficient uses is in totally free markets where all transactions are voluntary and mutually beneficial.  When buyers and sellers voluntarily agree to do any transaction, it proves the good or service exchanged has value.  The successful businesses then rightfully win the capital to expand.

Pro-Capitalism  The free markets work best when every participant works hard and honorably in order to farther his own self interests and earn a profit.  Free-market capitalism rewards those who bring valuable goods and services to the marketplace and ensures they are compensated for their hard work.  Capitalism also ensures that only products truly in demand are provided, others wither and fail.

Pro-Laissez Faire  Free markets ripe for wealth creation are only possible if buyers and sellers are totally free to interact voluntarily without coercion.  Whenever governments get involved in markets, their heavy-handed regulation mucks up normal economic signals and ensures that products not viable in a true free-market system will starve truly valuable products of the capital they need to exist.

Pro-Individual Responsibility  People are never truly free until they are free to succeed or fail on their own accord, to fully bear the fruits of their own chosen actions.  This is especially important in investment and speculation, as one will never become truly great in either endeavor until he accepts and bears the full consequences of his own trades, whether they happened to be great or horrible.

Pro-Freedom  Only free people not unfairly burdened with the heavy yoke of government overregulation will truly thrive in a capitalist free-market system.  Hence any laws government creates that reduce the government burden on its citizenry are good while any laws that increase this burden are bad.  Great wealth and civilizations only arise when people are free to buy and sell as they wish. 

Pro-Bible  While we are strong Biblical Christians at Zeal, even if we weren't we would still argue that the Bible is the basis of all of the important laws of civilization.  Everything from honest weights and measures to low taxation to portfolio diversification to staying out of debt was outlined millennia ago in God's Word.  A solid knowledge of Biblical history and precepts will greatly help all investors.

Based on the rock-solid foundation provided by these core guiding principles, Zeal research and publications focus on five primary fronts that are aimed at providing you with valuable research and in-depth fundamental and technical analysis that will greatly deepen your understanding of the financial markets.  The more you understand, the greater your odds of success.  As stated in the masthead of our acclaimed Zeal Intelligence monthly newsletter, these fronts include Markets, Speculation, Investment, Geopolitics, and Truth.

Markets  In order to understand where the markets are likely to head, one must first fully understand where they have been.  Zeal principals are zealous and dedicated lifelong students of the financial markets.  Our passion is to carefully study the behavior of the financial markets in the past and present in order to vastly increase our odds of predicting where they are heading in the future.  This research is used to discern important trends early and then uncover awesome investments and speculations likely to thrive in the coming trend.  We continuously study and coherently integrate psychology, technicals, and fundamentals into our renowned research.

Speculation  Successful speculation involves carefully analyzing current market behavior and conditions in probabilistic terms and only launching trades when probabilities are wildly in our favor.  We employ many innovative cutting-edge technical tools, some that we developed from scratch and others borrowed from great traders of past centuries, to drive this process.  As lifelong students of the markets we are always refining our trading strategies and always searching for new trades likely to thrive.  The ultimate goal of all of our research is to drive profitable trades for our subscribers.  Speculation is an exhilarating game and we have a zeal for playing it.

Investment  Investment is a lot like speculation, but in slow motion.  Where speculators make trades designed to last for a year or less, investors are dealing with time horizons running at least several years out to a decade or more.  Investors benefit greatly from speculation analysis since it ferrets out high-probability-for-success interim-low buying opportunities in secular trends.  While our speculation approach is largely based on psychology and technicals, we are hardcore fundamentalists in uncovering big opportunities for investors.  As old-school contrarians we prefer to own and recommend undervalued companies in young secular bull markets.

Geopolitics  In the increasingly interconnected and interdependent Information-Age world in which we sojourn, both investors and speculators must pay careful attention to geopolitics.  Government policies in far-off regions of the world can affect not only individual companies operating there, but entire sectors around the globe.  Geopolitical analysis is especially critical for commodities producers, as commodities deposits cannot be moved and hence their producers are always at the mercy of local governments.  Investors and speculators should never be caught unaware by geopolitical belligerence so we strive to keep them informed of important events.

Truth  Since we live in an age of deception where Wall Street will lie to investors and speculators in a nanosecond if it will increase the Wall Street profits, truth is more valuable than ever.  We are Biblical Christians at Zeal, and therefore believe in absolute truth.  We also believe we are eternally accountable for all we say and do.  As such truth, honor, and integrity will always undergird all of our work and we will always tell it like it is, good or bad.  Our research and analyses are based on the timeless core fundamental, technical, and psychological truths of financial-market history, not whatever mania hype happens to be fashionable at the moment.